2018-06-05 by Admin
Insurance Brokers or Agents earn commissions
on the premiums you pay for insurance policies. What services should
you reasonably expect your broker or broker to provide in return for
those commissions?
The following are main services expected from a competent broker or agent in Ghana market
- 1.Broker Knows Your Business
Your broker/agent
should understand your business. He or she needs to know what your
company does, how it operates, where it is located and the risk you are
exposed to.
Your broker must
rely on you to be forthcoming with information. Be prepared to tell your
broker if your business has any unique risks or in partnership. etc
- 2.Conduct a Risk Assessment
Once your broker
understands your business he or she should help you assess your risks.
Ask your broker what types of losses are typically incurred by
businesses like yours and what you can do to prevent them. Your broker
should help you review your options for managing risk. For instance,
your broker may suggest that you set up a loss control program, buy an
insurance policy, or transfer risk to a carrier.
- 3.Analyze Your Coverage Needs
Once your broker has a basic understanding of your company's risk, he or she should analyze your insurance needs.
Some types of
insurance, such as motor insurance and Fire Insurance for public
buildings, are compulsory. Others are not mandated by law but are
critical for your business. To make the most of your insurance budget
ask your broker to submit more than one quote from different insurance
companies.
- 4.Shop for Coverage
The next step is to
submit applications on your behalf to one or more insurance companies.
If you are using an independent broker he or she should be familiar with
the products offered by the insurers the agency represents. Your broker
should also know which of these products will best suit your needs.
Preferably, your broker will obtain quotes from several insurers.
However, this may not be possible if your business is risky, has unusual
characteristics or a poor loss history.
- 5.Review Quotes and Select the Best Option
Once your broker
has received quotes from the insurers he or she should help you compare
them. It is your broker's responsibility to ensure that the quoted
premiums include the risk areas you requested. If any of the premiums
are too high or the coverage is lacking, your broker should try to
negotiate a better deal on your behalf. Once the quotes have been
finalized your broker should help you select the policy that best suits
your needs.
- 6.Monitor Your Insurance Coverage
Your broker’s job
doesn't end once you have purchased a policy or insurance. Your business
is likely to grow and change over time and your insurance needs to
adapt to those changes.
Your broker should
contact you at least once a year for a renewal update. If your insurance
has been written by the same insurer for several years ask your broker
about marketing your business to other insurers. The marketplace may
have changed since your coverage was written and better options may be
available.
- 7.Help with Claims
If your company or
an individual sustains a loss your insurance broker should provide
guidance in completing claim forms and submitting them to the insurer.
The broker should monitor the claim to ensure it is processed promptly.
If your claim payment is delayed or denied, perhaps due to missing or
inaccurate information, your broker can talk to the adjuster on your
behalf to speed up the payment process. Once your claim has been paid,
your broker can help you determine whether the payment amount is fair
and reasonable.
- 8.Provide Guidance
Your broker should
be available to answer questions related to your insurance coverage. For
example, if you intend to travel outside Ghana on business your broker
should be able to tell you whether your existing coverage will apply in a
foreign country. Be sure to contact your broker right away if your
business takes on a new risk (such as buying a new building) or
undergoes a significant change.
- 9.Serve as Your Advocate
Finally, your
broker should serve as your advocate in dealing with insurers on a
variety of issues (not just claims). He or she should work with
insurance company employees to resolve problems on your behalf. For
example, in settling difficult claims , your broker can aid in speeding
up the process since he is an expert and knows ins and out or advice on
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