Prudential Life driving sustainability, one Electric vehicle at a time
Prudential Life Insurance Ghana has taken a significant step towards reducing its carbon footprint with the launch of its “E-V Transition Program”. This initiative is part of the company’s broader commitment to sustainability and its goal of achieving operational carbon neutrality by 2030.
The project was launched during the 2024 End of Year Gala and Awards Ceremony, held at Kempinski Gold Coast Hotel, Accra on 4th January 2025. It was part of activities commemorating the company’s 10th anniversary in Ghana.
The program involves transitioning the company’s fleet from internal combustion engine vehicles to electric vehicles (EVs). This move is expected to significantly reduce the company’s carbon emissions, contributing to a better future for all.
During the Launch, Madam Efua Preba Arkaah-Greenstreet, a board member of Prudential Life Insurance Ghana complained that the impact of climate change is staggering and requires urgent action from everyone. UNICEF reported in 2021 that air pollution from fossil fuels is responsible for an estimated 8.1 million premature deaths globally. She therefore commended Prudential Life Ghana for taking such a bold step to protect the environment.
Transition from internal combustion engine vehicle to Electric Vehicle is equivalent to 100% carbon reductions/savings in comparison to fossil fuels excluding emissions from power station. Additionally, just one electric vehicle can save up to 1.5 million grams of CO2 emissions per year, equivalent to planting over 30 trees or reducing energy consumption by 1,300 kilowatt-hours.
Mrs. Jane Dornukuor Mingle, the CEO of Prudential Life Insurance Ghana explained that the EV transition program will not replace the other sustainability projects of the company. Instead, it will complement them. These include mangrove restoration in Ada Foh, Financial Literacy programs, recycling of waste to produce desks for school children, energy saving program among others.
“The launch of the “E-V Transition Program” underscores Prudential Life Insurance Ghana’s commitment to environmental responsibility and sustainability, as a leading insurance provider in Ghana, we are dedicated to making a positive impact on the environment and setting a benchmark for sustainability,” she assured.
By presenting its new EV fleet, the company reaffirms its commitment to driving change, one electric vehicle at a time. By virtue of this conscious choice about its operations, Prudential Life Insurance Ghana is playing a significant role in mitigating the effects of climate change. The company invites others to join them on their journey towards a more sustainable future.
Source: Driving sustainability, one Electric vehicle at a time – PLIG
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